

Different jobs require different rates.Charging per hour may be complicated for an illustrator. Consider per-day or project-based instead.Mind, some negotiation will still be needed with a number of clients – but if you show them that you value your work, they will certainly appreciate that quite a lot. Now Martin asks clients about their budget, compare that with the amount of work requested, and then move from there. He used resources and references on the Association of Illustrators website to work out his rates and from there he quickly started associating value with his work. “I think it’s a good habit to keep a balance between the negotiated fee and hours spent on the job.” But at the beginning, just like many other illustrators out there, Martin was quite lost and he didn’t really know what to charge. “This doesn’t mean that I don’t count my hours,” Martin says. If you have a very laborious drawing style, charging per hour will make your rates inhuman Martin, too, has an extremely laborious drawing style, and he feels like charging per hour would make the rates close to inhuman. Jilipollo works constantly to keep his quality of work at the highest standard possible, so that he can keep charging fair prices. Seeing “where you are” in terms of experience can help you find an appropriate rate for the current project.īoth Jilipollo and Martin, on the other hand, prefer to charge on a per-project basis. We’ll get to that and the reasons in a later section below. In any case, Feifei believes that you should start low, then work your way up – though in no case you should undercharge or work for free.

For example, “if it looks like a $7,500/mo job, then my day rate would be around $350 If it looks like a $10k, then the day rate would be around $470.” Different jobs require different rates, but it can help to imagine the project as a full-time job and estimate what a monthly salary would be. For this reason, charges and rates for illustration work may vary enormously.įeifei, for example, who specialises in commercial and book cover illustrations, said there is no standard rate when it comes to illustration work. From book cover illustration to packaging and commercial work, freelance illustrators are far from a one-trick pony and they are certainly masters of many trades.

Illustrators can work on a bunch of different projects, sometimes even for the same client. If you are considering becoming a freelance illustrator, make sure to check out our illustrator job descriptionarticle first!Īrtwork credit: Martin Reznik How do I charge for an illustration project? For this piece, I reached out to three of our top illustrators on Creativepool: Feifei Ruan, Javier Medellin Puyou (Jilipollo) and Martin Reznik. Not being an illustrator myself, I thought I could get in touch with someone who knew a tad more than I did. How do you work out illustration rates for your clients and projects? But because most of them work freelance or in a self-employed fashion, it is quite normal for those just starting out to be wondering about freelance rates. By combining art, design and creative skills, illustrators work to produce original images for a wide range of products and clients. A guide to freelance illustration rates, with tips and advice from experienced professionals in the industry
